SONY Electronics - San Diego, California / Park Ridge, NJ
Consumer Electronics Show - Las Vegas, NV
National Association of Broadcasters - Las Vegas, NV
Exhibitor Magazine Award Winner

How do you present nearly 160 products in 20 product lines, with a footprint of 20,000sf and still maintain a cohesive look and unified brand message?

Throw in five miles of wiring, from coaxial cable to Ethernet hookups, and you have the challenge Sony Electronics Inc. posed to Medford, NJ, design firm Van Sickle & Rolleri Ltd.

VS&R has collaborated with Sony systems engineers and product managers for over 20 years to create interactive, high-tech exhibits with more product demos than there are cable TV channels!