Gerald R. Ford Museum
The Man From Grand Rapids - Grand Rapids, MI

Many of the current visitors to the Gerald R. Ford Museum were not born until after Ford's presidency. These guests have no understanding of the period or policies during his presidency. Our redesign of the museum's 12,000 sf exhibit made Ford relevant to the current visitor.

This was the first presidential exhibit to ever use a variety of multimedia, computer-based and object-focused exhibits which immerse the visitor and propel the stories. This design pioneered the use of interactive technologies and immersion experiences for all other presidential museums which followed.